In previous posts, we told you about how Oleum Vera came to be, and what it aspires to become. Today, we want to tell you a bit more about the values that keep us going. And while we like to keep things positive around here (yay, positivity!), in this case, it feels right to start by making it clear what OV does not stand for—what it takes a stand against, you might say:
Synthetic, GMO-packed ingredients — Because the chemicals massively used by the beauty industry are often untested, and we don’t trust that stuff with our skin and hair.
One-size-fits-all mass production — Because everybody’s different, and we’re not interested in using products that fail to recognize that.
False organic claims — The words “natural” and “organic” get thrown around a lot these days. Big companies have started realizing that more and more consumers care what we put on our skin, and some of them try to take advantage without actually going the extra mile. Not cool.
Unsustainable sourcing — Because we think taking good care of our bodies should go hand in hand with taking good care of the planet.
Pretty straightforward, right? To sum it up, Oleum Vera is anti-GMO, pro-customization, pro-organic and pro-sustainability. We’re DIY people on a DIY mission: empowering other humans to reclaim their body care routine in a way that feels good—really good.
So what do you think? Does that sound like something you’d want to get on board with? Let us know in the comments, and if you haven’t already, do make an OV account—it comes with free recipes! As always, you can find us on Facebook, Instagram and Pinterest. We can’t wait to hear from you!
P.S.: We’ll be updating on here regularly, and soon, we’ll be making special posts featuring some choice star ingredients, but in the meantime, we do recommend this article over Dr. Axe about the ‘13 Best Ingredients for Your Natural Skin Care Ritual’—it mentions a lot of our favorites at OV!